diff --git a/README.md b/README.md
index c1310275..1d18183e 100644
--- a/README.md
+++ b/README.md
@@ -61,7 +61,7 @@ To add/update a model's snowflake tags, add/modify the `meta` model property und
 ) }}
 ```
 
-By default, model tags are not pushed to snowflake on each load.  You can push a tag update for a model by specifying the `UPDATE_SNOWFLAKE_TAGS` project variable during a run.
+By default, model tags are not pushed to snowflake on each load.  You can push a tag update for a model by specifying the `UPDATE_SNOWFLAKE_TAGS` project variable during a run.  **All views MUST be run with this setting otherwise the existing tags will be erased because DBT is re-creating the view each time it runs.**
 
 ```
 dbt run --var '{"UPDATE_SNOWFLAKE_TAGS":True}' -s models/core/core__fact_swaps.sql