diff --git a/macros/hex_to_str_udf.sql b/macros/hex_to_str_udf.sql
new file mode 100644
index 0000000..7153cc0
--- /dev/null
+++ b/macros/hex_to_str_udf.sql
@@ -0,0 +1,5 @@
+{% macro udf_hex_to_string(hex_string) %}
+    LTRIM(regexp_replace(
+        try_hex_decode_string({{ hex_string }}),
+          '[\x00-\x1F\x7F-\x9F\xAD]', '', 1))
+{% endmacro %}
\ No newline at end of file