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28 lines
1.5 KiB
HTML
28 lines
1.5 KiB
HTML
<article class="cf ph3 ph5-ns pv5">
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<header class="fn fl-ns w-50-ns pr4-ns">
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<h1 class="mb3 mt0 lh-title">Clay in a Potter's Hand</h1>
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<time class="f6 ttu tracked gray">Jan Tschichold</time>
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</header>
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<div class="fn fl-ns w-50-ns">
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<p class="lh-copy measure mt4 mt0-ns">
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PERFECT typography is more a science than an art. Mastery of the trade is
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indispensable, but it isn't everything. Unerring taste, the hallmark of
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perfection, rests also upon a clear understanding of the laws of harmonious
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design. As a rule, impeccable taste springs partly from inborn sensitivity:
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from feeling. But feelings remain rather unproductive unless they can inspire a
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secure judgment. Feelings have to mature into knowledge about the consequences
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of formal decisions. For this reason, there are no born masters of typography,
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but self- education may lead in time to mastery.
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</p>
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<p class="lh-copy measure">
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It is wrong to say that there is no arguing about taste when it is good taste
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that is in question. We are not born with good taste, nor do we come into this
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world equipped with a real understanding of art. Merely to recognize who or
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what is represented in a picture has little to do with a real under- standing
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of art. Neither has an uninformed opinion about the proportions of Roman
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letters. In any case, arguing is senseless. He who wants to convince has to
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do a better job than others.
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</p>
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</div>
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</article>
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