diff --git a/cmd/appliance/shared/shared.go b/cmd/appliance/shared/shared.go
index 5b526b25df3..1aae6c7cd5c 100644
--- a/cmd/appliance/shared/shared.go
+++ b/cmd/appliance/shared/shared.go
@@ -108,12 +108,12 @@ func Start(ctx context.Context, observationCtx *observation.Context, ready servi
 	grpcServer := makeGRPCServer(logger, app)
 
 	selfUpdater := &selfupdate.SelfUpdate{
-		Interval:       time.Hour,
-		Logger:         logger.Scoped("SelfUpdate"),
-		K8sClient:      k8sClient,
-		RelregClient:   relregClient,
-		DeploymentName: config.selfDeploymentName,
-		Namespace:      config.namespace,
+		Interval:        time.Hour,
+		Logger:          logger.Scoped("SelfUpdate"),
+		K8sClient:       k8sClient,
+		RelregClient:    relregClient,
+		DeploymentNames: config.selfDeploymentName,
+		Namespace:       config.namespace,
 	}
 
 	probe := &healthchecker.PodProbe{K8sClient: k8sClient}
diff --git a/internal/appliance/selfupdate/integrationtest/integration_test.go b/internal/appliance/selfupdate/integrationtest/integration_test.go
index 6a86cb9ec42..a3fbfb28733 100644
--- a/internal/appliance/selfupdate/integrationtest/integration_test.go
+++ b/internal/appliance/selfupdate/integrationtest/integration_test.go
@@ -2,6 +2,7 @@ package integrationtest
 
 import (
 	"context"
+	"errors"
 	"fmt"
 	"os"
 	"strings"
@@ -80,8 +81,12 @@ func TestSelfUpdateLoop(t *testing.T) {
 	nsName := ns.GetName()
 
 	// provision example appliance deployment
-	dep := buildTestDeployment(nsName)
-	err = k8sClient.Create(ctx, dep)
+	dep1 := buildTestDeployment("appliance", nsName)
+	err = k8sClient.Create(ctx, dep1)
+	require.NoError(t, err)
+
+	dep2 := buildTestDeployment("appliance-frontend", nsName)
+	err = k8sClient.Create(ctx, dep2)
 	require.NoError(t, err)
 
 	cfgMap := &corev1.ConfigMap{
@@ -101,37 +106,38 @@ func TestSelfUpdateLoop(t *testing.T) {
 		{Version: "4.5.7", Public: true},
 	}, nil)
 	selfUpdater := &selfupdate.SelfUpdate{
-		Interval:       time.Second,
-		Logger:         logtest.Scoped(t),
-		RelregClient:   relregClient,
-		K8sClient:      k8sClient,
-		DeploymentName: "appliance",
-		Namespace:      nsName,
+		Interval:        time.Second,
+		Logger:          logtest.Scoped(t),
+		RelregClient:    relregClient,
+		K8sClient:       k8sClient,
+		DeploymentNames: "appliance,appliance-frontend",
+		Namespace:       nsName,
 	}
 
 	loopCtx, cancel := context.WithCancel(context.Background())
 	loopDone := make(chan struct{})
 	go func() {
-		_ = selfUpdater.Loop(loopCtx)
+		err := selfUpdater.Loop(loopCtx)
+		if !errors.Is(err, context.Canceled) {
+			require.NoError(t, err)
+		}
 		close(loopDone)
 	}()
 
-	err = selfUpdater.Once(ctx)
-	require.NoError(t, err)
-
-	require.Eventually(t, func() bool {
-		var dep appsv1.Deployment
-		depName := types.NamespacedName{Name: "appliance", Namespace: nsName}
-		require.NoError(t, k8sClient.Get(ctx, depName, &dep))
-		return strings.HasSuffix(dep.Spec.Template.Spec.Containers[0].Image, "4.5.7")
-	}, time.Second*10, time.Second)
+	for _, depName := range []string{"appliance", "appliance-frontend"} {
+		require.Eventually(t, func() bool {
+			var dep appsv1.Deployment
+			depName := types.NamespacedName{Name: depName, Namespace: nsName}
+			require.NoError(t, k8sClient.Get(ctx, depName, &dep))
+			return strings.HasSuffix(dep.Spec.Template.Spec.Containers[0].Image, "4.5.7")
+		}, time.Second*10, time.Second)
+	}
 
 	cancel()
 	<-loopDone
 }
 
-func buildTestDeployment(namespace string) *appsv1.Deployment {
-	name := "appliance"
+func buildTestDeployment(name, namespace string) *appsv1.Deployment {
 	defaultContainer := container.NewContainer(name, nil, config.ContainerConfig{
 		Image:     "index.docker.io/sourcegraph/appliance:4.3.1",
 		Resources: &corev1.ResourceRequirements{},
diff --git a/internal/appliance/selfupdate/selfupdate.go b/internal/appliance/selfupdate/selfupdate.go
index 7899dd7a368..e2e4eec03f6 100644
--- a/internal/appliance/selfupdate/selfupdate.go
+++ b/internal/appliance/selfupdate/selfupdate.go
@@ -17,12 +17,12 @@ import (
 )
 
 type SelfUpdate struct {
-	Interval       time.Duration
-	Logger         log.Logger
-	K8sClient      client.Client
-	RelregClient   releaseregistry.ReleaseRegistryClient
-	DeploymentName string
-	Namespace      string
+	Interval        time.Duration
+	Logger          log.Logger
+	K8sClient       client.Client
+	RelregClient    releaseregistry.ReleaseRegistryClient
+	DeploymentNames string
+	Namespace       string
 }
 
 func (u *SelfUpdate) Loop(ctx context.Context) error {
@@ -31,6 +31,11 @@ func (u *SelfUpdate) Loop(ctx context.Context) error {
 	ticker := time.NewTicker(u.Interval)
 	defer ticker.Stop()
 
+	// Do one iteration without having to wait for the first tick
+	if err := u.Once(ctx); err != nil {
+		u.Logger.Error("error self-updating", log.Error(err))
+		return err
+	}
 	for {
 		select {
 		case <-ticker.C:
@@ -48,10 +53,14 @@ func (u *SelfUpdate) Loop(ctx context.Context) error {
 func (u *SelfUpdate) Once(ctx context.Context) error {
 	u.Logger.Info("starting self-update")
 
-	var dep appsv1.Deployment
-	depName := types.NamespacedName{Name: u.DeploymentName, Namespace: u.Namespace}
-	if err := u.K8sClient.Get(ctx, depName, &dep); err != nil {
-		return errors.Wrap(err, "getting deployment")
+	var deps []appsv1.Deployment
+	for _, depName := range strings.Split(u.DeploymentNames, ",") {
+		depNsName := types.NamespacedName{Name: depName, Namespace: u.Namespace}
+		var dep appsv1.Deployment
+		if err := u.K8sClient.Get(ctx, depNsName, &dep); err != nil {
+			return errors.Wrap(err, "getting deployment")
+		}
+		deps = append(deps, dep)
 	}
 
 	newTag, err := u.getLatestTag(ctx)
@@ -59,9 +68,11 @@ func (u *SelfUpdate) Once(ctx context.Context) error {
 		return errors.Wrap(err, "getting latest tag")
 	}
 
-	dep.Spec.Template.Spec.Containers[0].Image = replaceTag(dep.Spec.Template.Spec.Containers[0].Image, newTag)
-	if err := u.K8sClient.Update(ctx, &dep); err != nil {
-		return errors.Wrap(err, "updating deployment")
+	for _, dep := range deps {
+		dep.Spec.Template.Spec.Containers[0].Image = replaceTag(dep.Spec.Template.Spec.Containers[0].Image, newTag)
+		if err := u.K8sClient.Update(ctx, &dep); err != nil {
+			return errors.Wrap(err, "updating deployment")
+		}
 	}
 
 	return nil