diff --git a/cmd/telemetry-gateway/BUILD.bazel b/cmd/telemetry-gateway/BUILD.bazel
index 1251d564824..1dfb4229125 100644
--- a/cmd/telemetry-gateway/BUILD.bazel
+++ b/cmd/telemetry-gateway/BUILD.bazel
@@ -61,12 +61,7 @@ go_library(
     importpath = "github.com/sourcegraph/sourcegraph/cmd/telemetry-gateway",
     visibility = ["//visibility:private"],
     deps = [
-        "//cmd/telemetry-gateway/shared",
-        "//internal/conf",
-        "//internal/env",
-        "//internal/sanitycheck",
-        "//internal/service/svcmain",
-        "@com_github_getsentry_sentry_go//:sentry-go",
-        "@com_github_sourcegraph_log//:log",
+        "//cmd/telemetry-gateway/service",
+        "//lib/managedservicesplatform/runtime",
     ],
 )
diff --git a/cmd/telemetry-gateway/main.go b/cmd/telemetry-gateway/main.go
index a8d1648c034..ea27d87370b 100644
--- a/cmd/telemetry-gateway/main.go
+++ b/cmd/telemetry-gateway/main.go
@@ -1,33 +1,10 @@
 package main
 
 import (
-	"github.com/getsentry/sentry-go"
-	"github.com/sourcegraph/log"
-
-	"github.com/sourcegraph/sourcegraph/cmd/telemetry-gateway/shared"
-	"github.com/sourcegraph/sourcegraph/internal/conf"
-	"github.com/sourcegraph/sourcegraph/internal/env"
-	"github.com/sourcegraph/sourcegraph/internal/sanitycheck"
-	"github.com/sourcegraph/sourcegraph/internal/service/svcmain"
+	"github.com/sourcegraph/sourcegraph/cmd/telemetry-gateway/service"
+	"github.com/sourcegraph/sourcegraph/lib/managedservicesplatform/runtime"
 )
 
-var sentryDSN = env.Get("TELEMETRY_GATEWAY_SENTRY_DSN", "", "Sentry DSN")
-
 func main() {
-	sanitycheck.Pass()
-	svcmain.SingleServiceMainWithoutConf(shared.Service, svcmain.OutOfBandConfiguration{
-		Logging: func() conf.LogSinksSource {
-			if sentryDSN == "" {
-				return nil
-			}
-			return conf.NewStaticLogsSinksSource(log.SinksConfig{
-				Sentry: &log.SentrySink{
-					ClientOptions: sentry.ClientOptions{
-						Dsn: sentryDSN,
-					},
-				},
-			})
-		}(),
-		Tracing: nil,
-	})
+	runtime.Start[service.Config](&service.Service{})
 }
diff --git a/cmd/telemetry-gateway/service/BUILD.bazel b/cmd/telemetry-gateway/service/BUILD.bazel
new file mode 100644
index 00000000000..1fa09105eac
--- /dev/null
+++ b/cmd/telemetry-gateway/service/BUILD.bazel
@@ -0,0 +1,52 @@
+load("@io_bazel_rules_go//go:def.bzl", "go_library")
+
+go_library(
+    name = "shared",
+    srcs = [
+        "config.go",
+        "service.go",
+    ],
+    importpath = "github.com/sourcegraph/sourcegraph/cmd/telemetry-gateway/shared",
+    visibility = ["//visibility:public"],
+    deps = [
+        "//cmd/telemetry-gateway/internal/server",
+        "//internal/debugserver",
+        "//internal/grpc",
+        "//internal/grpc/defaults",
+        "//internal/httpserver",
+        "//internal/pubsub",
+        "//internal/telemetrygateway/v1:telemetrygateway",
+        "//internal/trace/policy",
+        "//internal/version",
+        "//lib/background",
+        "//lib/errors",
+        "//lib/managedservicesplatform/runtime",
+        "@com_github_sourcegraph_log//:log",
+        "@org_golang_google_grpc//:go_default_library",
+    ],
+)
+
+go_library(
+    name = "service",
+    srcs = [
+        "config.go",
+        "service.go",
+    ],
+    importpath = "github.com/sourcegraph/sourcegraph/cmd/telemetry-gateway/service",
+    visibility = ["//visibility:public"],
+    deps = [
+        "//cmd/telemetry-gateway/internal/server",
+        "//internal/debugserver",
+        "//internal/grpc",
+        "//internal/grpc/defaults",
+        "//internal/httpserver",
+        "//internal/pubsub",
+        "//internal/telemetrygateway/v1:telemetrygateway",
+        "//internal/trace/policy",
+        "//internal/version",
+        "//lib/background",
+        "//lib/errors",
+        "//lib/managedservicesplatform/runtime",
+        "@com_github_sourcegraph_log//:log",
+    ],
+)
diff --git a/cmd/telemetry-gateway/service/config.go b/cmd/telemetry-gateway/service/config.go
new file mode 100644
index 00000000000..2a7a01f6d09
--- /dev/null
+++ b/cmd/telemetry-gateway/service/config.go
@@ -0,0 +1,24 @@
+package service
+
+import (
+	"github.com/sourcegraph/sourcegraph/lib/managedservicesplatform/runtime"
+)
+
+type Config struct {
+	Events struct {
+		PubSub struct {
+			Enabled   bool
+			ProjectID *string
+			TopicID   *string
+		}
+	}
+}
+
+func (c *Config) Load(env *runtime.Env) {
+	c.Events.PubSub.Enabled = env.GetBool("TELEMETRY_GATEWAY_EVENTS_PUBSUB_ENABLED", "true",
+		"If false, logs Pub/Sub messages instead of actually sending them")
+	c.Events.PubSub.ProjectID = env.GetOptional("TELEMETRY_GATEWAY_EVENTS_PUBSUB_PROJECT_ID",
+		"The project ID for the Pub/Sub.")
+	c.Events.PubSub.TopicID = env.GetOptional("TELEMETRY_GATEWAY_EVENTS_PUBSUB_TOPIC_ID",
+		"The topic ID for the Pub/Sub.")
+}
diff --git a/cmd/telemetry-gateway/service/service.go b/cmd/telemetry-gateway/service/service.go
new file mode 100644
index 00000000000..7ad08ac7765
--- /dev/null
+++ b/cmd/telemetry-gateway/service/service.go
@@ -0,0 +1,105 @@
+package service
+
+import (
+	"context"
+	"fmt"
+	"net/http"
+	"time"
+
+	"github.com/sourcegraph/log"
+
+	"github.com/sourcegraph/sourcegraph/internal/debugserver"
+	internalgrpc "github.com/sourcegraph/sourcegraph/internal/grpc"
+	"github.com/sourcegraph/sourcegraph/internal/grpc/defaults"
+	"github.com/sourcegraph/sourcegraph/internal/httpserver"
+	"github.com/sourcegraph/sourcegraph/internal/pubsub"
+	"github.com/sourcegraph/sourcegraph/internal/trace/policy"
+	"github.com/sourcegraph/sourcegraph/internal/version"
+
+	"github.com/sourcegraph/sourcegraph/lib/background"
+	"github.com/sourcegraph/sourcegraph/lib/errors"
+	"github.com/sourcegraph/sourcegraph/lib/managedservicesplatform/runtime"
+
+	"github.com/sourcegraph/sourcegraph/cmd/telemetry-gateway/internal/server"
+	telemetrygatewayv1 "github.com/sourcegraph/sourcegraph/internal/telemetrygateway/v1"
+)
+
+type Service struct{}
+
+var _ runtime.Service[Config] = (*Service)(nil)
+
+func (Service) Name() string    { return "telemetry-gateway" }
+func (Service) Version() string { return version.Version() }
+
+func (Service) Initialize(ctx context.Context, logger log.Logger, contract runtime.Contract, config Config) (background.CombinedRoutine, error) {
+	// We use Sourcegraph tracing code, so explicitly configure a trace policy
+	policy.SetTracePolicy(policy.TraceAll)
+
+	// Prepare pubsub client
+	var err error
+	var eventsTopic pubsub.TopicClient
+	if !config.Events.PubSub.Enabled {
+		logger.Warn("pub/sub events publishing disabled, logging messages instead")
+		eventsTopic = pubsub.NewLoggingTopicClient(logger)
+	} else {
+		eventsTopic, err = pubsub.NewTopicClient(*config.Events.PubSub.ProjectID, *config.Events.PubSub.TopicID)
+		if err != nil {
+			return nil, errors.Errorf("create Events Pub/Sub client: %v", err)
+		}
+	}
+
+	// Initialize our gRPC server
+	// TODO(@bobheadxi): Maybe don't use defaults.NewServer, which is geared
+	// towards in-Sourcegraph services.
+	grpcServer := defaults.NewServer(logger)
+	telemetryGatewayServer, err := server.New(logger, eventsTopic)
+	if err != nil {
+		return nil, errors.Wrap(err, "init telemetry gateway server")
+	}
+	telemetrygatewayv1.RegisterTelemeteryGatewayServiceServer(grpcServer, telemetryGatewayServer)
+
+	listenAddr := fmt.Sprintf(":%d", contract.Port)
+
+	// Set up diagnostics endpoints
+	diagnosticsServer := http.NewServeMux()
+	contract.RegisterDiagnosticsHandlers(diagnosticsServer, &serviceStatus{
+		eventsTopic: eventsTopic,
+	})
+	if !contract.MSP {
+		// Requires GRPC_WEB_UI_ENABLED to be set to enable - only use in local
+		// development!
+		grpcUI := debugserver.NewGRPCWebUIEndpoint("telemetry-gateway", listenAddr)
+		diagnosticsServer.Handle(grpcUI.Path, grpcUI.Handler)
+	}
+
+	return background.CombinedRoutine{
+		httpserver.NewFromAddr(
+			listenAddr,
+			&http.Server{
+				ReadTimeout:  2 * time.Minute,
+				WriteTimeout: 2 * time.Minute,
+				Handler: internalgrpc.MultiplexHandlers(
+					grpcServer,
+					diagnosticsServer,
+				),
+			},
+		),
+		background.CallbackRoutine{
+			// No Start - serving is handled by httpserver
+			StopFunc: func() { grpcServer.GracefulStop() },
+		},
+	}, nil
+}
+
+type serviceStatus struct {
+	eventsTopic pubsub.TopicClient
+}
+
+var _ runtime.ServiceState = (*serviceStatus)(nil)
+
+func (s *serviceStatus) Healthy(ctx context.Context) error {
+	if err := s.eventsTopic.Ping(ctx); err != nil {
+		return errors.Wrap(err, "eventsPubSubClient.Ping")
+	}
+	return nil
+}
diff --git a/cmd/telemetry-gateway/shared/BUILD.bazel b/cmd/telemetry-gateway/shared/BUILD.bazel
deleted file mode 100644
index ff5d3d3476e..00000000000
--- a/cmd/telemetry-gateway/shared/BUILD.bazel
+++ /dev/null
@@ -1,43 +0,0 @@
-load("@io_bazel_rules_go//go:def.bzl", "go_library")
-
-go_library(
-    name = "shared",
-    srcs = [
-        "config.go",
-        "main.go",
-        "metrics.go",
-        "service.go",
-        "tracing.go",
-    ],
-    importpath = "github.com/sourcegraph/sourcegraph/cmd/telemetry-gateway/shared",
-    visibility = ["//visibility:public"],
-    deps = [
-        "//cmd/telemetry-gateway/internal/diagnosticsserver",
-        "//cmd/telemetry-gateway/internal/server",
-        "//internal/debugserver",
-        "//internal/env",
-        "//internal/goroutine",
-        "//internal/grpc",
-        "//internal/grpc/defaults",
-        "//internal/httpserver",
-        "//internal/observation",
-        "//internal/pubsub",
-        "//internal/service",
-        "//internal/telemetrygateway/v1:telemetrygateway",
-        "//internal/trace/policy",
-        "//internal/tracer/oteldefaults",
-        "//internal/tracer/oteldefaults/exporters",
-        "//internal/version",
-        "//lib/errors",
-        "@com_github_googlecloudplatform_opentelemetry_operations_go_exporter_metric//:metric",
-        "@com_github_googlecloudplatform_opentelemetry_operations_go_exporter_trace//:trace",
-        "@com_github_sourcegraph_conc//:conc",
-        "@com_github_sourcegraph_log//:log",
-        "@io_opentelemetry_go_contrib_detectors_gcp//:gcp",
-        "@io_opentelemetry_go_otel//:otel",
-        "@io_opentelemetry_go_otel//semconv/v1.4.0:v1_4_0",
-        "@io_opentelemetry_go_otel_sdk//resource",
-        "@io_opentelemetry_go_otel_sdk//trace",
-        "@io_opentelemetry_go_otel_sdk_metric//:metric",
-    ],
-)
diff --git a/cmd/telemetry-gateway/shared/config.go b/cmd/telemetry-gateway/shared/config.go
deleted file mode 100644
index c1625a504ac..00000000000
--- a/cmd/telemetry-gateway/shared/config.go
+++ /dev/null
@@ -1,54 +0,0 @@
-package shared
-
-import (
-	"fmt"
-	"os"
-
-	"github.com/sourcegraph/sourcegraph/internal/env"
-	"github.com/sourcegraph/sourcegraph/internal/trace/policy"
-)
-
-type Config struct {
-	env.BaseConfig
-
-	Port              int
-	DiagnosticsSecret string
-
-	Events struct {
-		PubSub struct {
-			Enabled   bool
-			ProjectID string
-			TopicID   string
-		}
-	}
-
-	OpenTelemetry OpenTelemetryConfig
-}
-
-type OpenTelemetryConfig struct {
-	TracePolicy  policy.TracePolicy
-	GCPProjectID string
-}
-
-func (c *Config) Load() {
-	c.Port = c.GetInt("PORT", "10080", "Port to serve Telemetry Gateway service on, generally injected by Cloud Run.")
-	c.DiagnosticsSecret = c.Get("DIAGNOSTICS_SECRET", "", "Secret for accessing diagnostics - "+
-		"should be used as 'Authorization: Bearer $secret' header when accessing diagnostics endpoints.")
-
-	c.Events.PubSub.Enabled = c.GetBool("TELEMETRY_GATEWAY_EVENTS_PUBSUB_ENABLED", "true",
-		"If false, logs Pub/Sub messages instead of actually sending them")
-	c.Events.PubSub.ProjectID = c.GetOptional("TELEMETRY_GATEWAY_EVENTS_PUBSUB_PROJECT_ID",
-		"The project ID for the Pub/Sub.")
-	c.Events.PubSub.TopicID = c.GetOptional("TELEMETRY_GATEWAY_EVENTS_PUBSUB_TOPIC_ID",
-		"The topic ID for the Pub/Sub.")
-
-	c.OpenTelemetry.TracePolicy = policy.TracePolicy(c.Get("TELEMETRY_GATEWAY_TRACE_POLICY", "all", "Trace policy, one of 'all', 'selective', 'none'."))
-	c.OpenTelemetry.GCPProjectID = c.GetOptional("TELEMETRY_GATEWAY_OTEL_GCP_PROJECT_ID", "Google Cloud Traces project ID.")
-	if c.OpenTelemetry.GCPProjectID == "" {
-		c.OpenTelemetry.GCPProjectID = os.Getenv("GOOGLE_CLOUD_PROJECT")
-	}
-}
-
-func (c *Config) GetListenAdress() string {
-	return fmt.Sprintf(":%d", c.Port)
-}
diff --git a/cmd/telemetry-gateway/shared/main.go b/cmd/telemetry-gateway/shared/main.go
deleted file mode 100644
index 3824ddf22d4..00000000000
--- a/cmd/telemetry-gateway/shared/main.go
+++ /dev/null
@@ -1,133 +0,0 @@
-package shared
-
-import (
-	"context"
-	"net/http"
-	"time"
-
-	"github.com/sourcegraph/conc"
-	"github.com/sourcegraph/log"
-	"go.opentelemetry.io/contrib/detectors/gcp"
-	"go.opentelemetry.io/otel/sdk/resource"
-	semconv "go.opentelemetry.io/otel/semconv/v1.4.0"
-
-	"github.com/sourcegraph/sourcegraph/internal/goroutine"
-	internalgrpc "github.com/sourcegraph/sourcegraph/internal/grpc"
-	"github.com/sourcegraph/sourcegraph/internal/grpc/defaults"
-	"github.com/sourcegraph/sourcegraph/internal/httpserver"
-	"github.com/sourcegraph/sourcegraph/internal/observation"
-	"github.com/sourcegraph/sourcegraph/internal/pubsub"
-	"github.com/sourcegraph/sourcegraph/internal/service"
-	"github.com/sourcegraph/sourcegraph/internal/version"
-	"github.com/sourcegraph/sourcegraph/lib/errors"
-
-	"github.com/sourcegraph/sourcegraph/cmd/telemetry-gateway/internal/diagnosticsserver"
-	"github.com/sourcegraph/sourcegraph/cmd/telemetry-gateway/internal/server"
-	telemetrygatewayv1 "github.com/sourcegraph/sourcegraph/internal/telemetrygateway/v1"
-)
-
-func Main(ctx context.Context, obctx *observation.Context, ready service.ReadyFunc, config *Config) error {
-	shutdownOtel, err := initOpenTelemetry(ctx, obctx.Logger, config.OpenTelemetry)
-	if err != nil {
-		return errors.Wrap(err, "initOpenTelemetry")
-	}
-	defer shutdownOtel()
-
-	var eventsTopic pubsub.TopicClient
-	if !config.Events.PubSub.Enabled {
-		obctx.Logger.Warn("pub/sub events publishing disabled, logging messages instead")
-		eventsTopic = pubsub.NewLoggingTopicClient(obctx.Logger)
-	} else {
-		eventsTopic, err = pubsub.NewTopicClient(config.Events.PubSub.ProjectID, config.Events.PubSub.TopicID)
-		if err != nil {
-			return errors.Errorf("create Events Pub/Sub client: %v", err)
-		}
-	}
-
-	// Initialize our gRPC server
-	// TODO(@bobheadxi): Maybe don't use defaults.NewServer, which is geared
-	// towards in-Sourcegraph services.
-	grpcServer := defaults.NewServer(obctx.Logger)
-	defer grpcServer.GracefulStop()
-	telemetryGatewayServer, err := server.New(obctx.Logger, eventsTopic)
-	if err != nil {
-		return errors.Wrap(err, "init telemetry gateway server")
-	}
-	telemetrygatewayv1.RegisterTelemeteryGatewayServiceServer(grpcServer, telemetryGatewayServer)
-
-	// Start up the service
-	addr := config.GetListenAdress()
-	server := httpserver.NewFromAddr(
-		addr,
-		&http.Server{
-			ReadTimeout:  2 * time.Minute,
-			WriteTimeout: 2 * time.Minute,
-			Handler: internalgrpc.MultiplexHandlers(
-				grpcServer,
-				diagnosticsserver.NewDiagnosticsHandler(
-					obctx.Logger,
-					config.DiagnosticsSecret,
-					func(ctx context.Context) error {
-						if err := eventsTopic.Ping(ctx); err != nil {
-							return errors.Wrap(err, "eventsPubSubClient.Ping")
-						}
-						return nil
-					},
-				),
-			),
-		},
-	)
-
-	// Mark health server as ready and go!
-	ready()
-	obctx.Logger.Info("service ready", log.String("address", addr))
-
-	// Block until done
-	goroutine.MonitorBackgroundRoutines(ctx, server)
-	return nil
-}
-
-func initOpenTelemetry(ctx context.Context, logger log.Logger, config OpenTelemetryConfig) (func(), error) {
-	res, err := getOpenTelemetryResource(ctx)
-	if err != nil {
-		return nil, err
-	}
-
-	// Enable tracing, at this point tracing wouldn't have been enabled yet because
-	// we run without conf which means Sourcegraph tracing is not enabled.
-	shutdownTracing, err := maybeEnableTracing(ctx,
-		logger.Scoped("tracing"),
-		config, res)
-	if err != nil {
-		return nil, errors.Wrap(err, "maybeEnableTracing")
-	}
-
-	shutdownMetrics, err := maybeEnableMetrics(ctx,
-		logger.Scoped("metrics"),
-		config, res)
-	if err != nil {
-		return nil, errors.Wrap(err, "maybeEnableMetrics")
-	}
-
-	return func() {
-		var wg conc.WaitGroup
-		wg.Go(shutdownTracing)
-		wg.Go(shutdownMetrics)
-		wg.Wait()
-	}, nil
-}
-
-func getOpenTelemetryResource(ctx context.Context) (*resource.Resource, error) {
-	// Identify your application using resource detection
-	return resource.New(ctx,
-		// Use the GCP resource detector to detect information about the GCP platform
-		resource.WithDetectors(gcp.NewDetector()),
-		// Keep the default detectors
-		resource.WithTelemetrySDK(),
-		// Add your own custom attributes to identify your application
-		resource.WithAttributes(
-			semconv.ServiceNameKey.String("telemetry-gateway"),
-			semconv.ServiceVersionKey.String(version.Version()),
-		),
-	)
-}
diff --git a/cmd/telemetry-gateway/shared/metrics.go b/cmd/telemetry-gateway/shared/metrics.go
deleted file mode 100644
index 61dbc2fb283..00000000000
--- a/cmd/telemetry-gateway/shared/metrics.go
+++ /dev/null
@@ -1,58 +0,0 @@
-package shared
-
-import (
-	"context"
-	"time"
-
-	gcpmetricexporter "github.com/GoogleCloudPlatform/opentelemetry-operations-go/exporter/metric"
-	"github.com/sourcegraph/log"
-	"go.opentelemetry.io/otel"
-	sdkmetric "go.opentelemetry.io/otel/sdk/metric"
-	"go.opentelemetry.io/otel/sdk/resource"
-
-	"github.com/sourcegraph/sourcegraph/internal/tracer/oteldefaults/exporters"
-	"github.com/sourcegraph/sourcegraph/lib/errors"
-)
-
-func maybeEnableMetrics(_ context.Context, logger log.Logger, config OpenTelemetryConfig, otelResource *resource.Resource) (func(), error) {
-	var reader sdkmetric.Reader
-	if config.GCPProjectID != "" {
-		logger.Info("initializing GCP trace exporter", log.String("projectID", config.GCPProjectID))
-		exporter, err := gcpmetricexporter.New(
-			gcpmetricexporter.WithProjectID(config.GCPProjectID))
-		if err != nil {
-			return nil, errors.Wrap(err, "gcpmetricexporter.New")
-		}
-		reader = sdkmetric.NewPeriodicReader(exporter,
-			sdkmetric.WithInterval(30*time.Second))
-	} else {
-		logger.Info("initializing Prometheus exporter")
-		var err error
-		reader, err = exporters.NewPrometheusExporter()
-		if err != nil {
-			return nil, errors.Wrap(err, "exporters.NewPrometheusExporter")
-		}
-	}
-
-	// Create and set global tracer
-	provider := sdkmetric.NewMeterProvider(
-		sdkmetric.WithReader(reader),
-		sdkmetric.WithResource(otelResource))
-	otel.SetMeterProvider(provider)
-
-	logger.Info("metrics configured")
-	return func() {
-		shutdownCtx, cancel := context.WithTimeout(context.Background(), 10*time.Second)
-		defer cancel()
-
-		start := time.Now()
-		logger.Info("Shutting down metrics")
-		if err := provider.ForceFlush(shutdownCtx); err != nil {
-			logger.Warn("error occurred force-flushing metrics", log.Error(err))
-		}
-		if err := provider.Shutdown(shutdownCtx); err != nil {
-			logger.Warn("error occurred shutting down metrics", log.Error(err))
-		}
-		logger.Info("metrics shut down", log.Duration("elapsed", time.Since(start)))
-	}, nil
-}
diff --git a/cmd/telemetry-gateway/shared/service.go b/cmd/telemetry-gateway/shared/service.go
deleted file mode 100644
index d261c8b8396..00000000000
--- a/cmd/telemetry-gateway/shared/service.go
+++ /dev/null
@@ -1,31 +0,0 @@
-package shared
-
-import (
-	"context"
-
-	"github.com/sourcegraph/sourcegraph/internal/debugserver"
-	"github.com/sourcegraph/sourcegraph/internal/env"
-	"github.com/sourcegraph/sourcegraph/internal/observation"
-	"github.com/sourcegraph/sourcegraph/internal/service"
-)
-
-// Service is the shared ping service.
-var Service service.Service = svc{}
-
-type svc struct{}
-
-func (svc) Name() string { return "telemetry-gateway" }
-
-func (svc) Configure() (env.Config, []debugserver.Endpoint) {
-	c := &Config{}
-	c.Load()
-	return c, []debugserver.Endpoint{
-		// Requires GRPC_WEB_UI_ENABLED to be set to enable - only use in local
-		// development!
-		debugserver.NewGRPCWebUIEndpoint("telemetry-gateway", c.GetListenAdress()),
-	}
-}
-
-func (svc) Start(ctx context.Context, observationCtx *observation.Context, ready service.ReadyFunc, config env.Config) error {
-	return Main(ctx, observationCtx, ready, config.(*Config))
-}
diff --git a/cmd/telemetry-gateway/shared/tracing.go b/cmd/telemetry-gateway/shared/tracing.go
deleted file mode 100644
index c1196bee609..00000000000
--- a/cmd/telemetry-gateway/shared/tracing.go
+++ /dev/null
@@ -1,77 +0,0 @@
-package shared
-
-import (
-	"context"
-	"time"
-
-	"github.com/sourcegraph/log"
-
-	gcptraceexporter "github.com/GoogleCloudPlatform/opentelemetry-operations-go/exporter/trace"
-	"go.opentelemetry.io/otel"
-	"go.opentelemetry.io/otel/sdk/resource"
-	sdktrace "go.opentelemetry.io/otel/sdk/trace"
-
-	"github.com/sourcegraph/sourcegraph/internal/trace/policy"
-	"github.com/sourcegraph/sourcegraph/internal/tracer/oteldefaults"
-	"github.com/sourcegraph/sourcegraph/internal/tracer/oteldefaults/exporters"
-	"github.com/sourcegraph/sourcegraph/lib/errors"
-)
-
-// maybeEnableTracing configures OpenTelemetry tracing if the GOOGLE_CLOUD_PROJECT is set.
-// It differs from Sourcegraph's default tracing because we need to export directly to GCP,
-// and the use case is more niche as a standalone service.
-//
-// Based on https://cloud.google.com/trace/docs/setup/go-ot
-func maybeEnableTracing(ctx context.Context, logger log.Logger, config OpenTelemetryConfig, otelResource *resource.Resource) (func(), error) {
-	// Set globals
-	policy.SetTracePolicy(config.TracePolicy)
-	otel.SetTextMapPropagator(oteldefaults.Propagator())
-	otel.SetErrorHandler(otel.ErrorHandlerFunc(func(err error) {
-		logger.Debug("OpenTelemetry error", log.Error(err))
-	}))
-
-	// Initialize exporter
-	var exporter sdktrace.SpanExporter
-	if config.GCPProjectID != "" {
-		logger.Info("initializing GCP trace exporter", log.String("projectID", config.GCPProjectID))
-		var err error
-		exporter, err = gcptraceexporter.New(
-			gcptraceexporter.WithProjectID(config.GCPProjectID),
-			gcptraceexporter.WithErrorHandler(otel.ErrorHandlerFunc(func(err error) {
-				logger.Warn("gcptraceexporter error", log.Error(err))
-			})),
-		)
-		if err != nil {
-			return nil, errors.Wrap(err, "gcptraceexporter.New")
-		}
-	} else {
-		logger.Info("initializing OTLP exporter")
-		var err error
-		exporter, err = exporters.NewOTLPTraceExporter(ctx, logger)
-		if err != nil {
-			return nil, errors.Wrap(err, "exporters.NewOTLPExporter")
-		}
-	}
-
-	// Create and set global tracer
-	provider := sdktrace.NewTracerProvider(
-		sdktrace.WithBatcher(exporter),
-		sdktrace.WithResource(otelResource))
-	otel.SetTracerProvider(provider)
-
-	logger.Info("tracing configured")
-	return func() {
-		shutdownCtx, cancel := context.WithTimeout(context.Background(), 10*time.Second)
-		defer cancel()
-
-		start := time.Now()
-		logger.Info("Shutting down tracing")
-		if err := provider.ForceFlush(shutdownCtx); err != nil {
-			logger.Warn("error occurred force-flushing traces", log.Error(err))
-		}
-		if err := provider.Shutdown(shutdownCtx); err != nil {
-			logger.Warn("error occured shutting down tracing", log.Error(err))
-		}
-		logger.Info("Tracing shut down", log.Duration("elapsed", time.Since(start)))
-	}, nil
-}
diff --git a/dev/prometheus/all/prometheus_targets.yml b/dev/prometheus/all/prometheus_targets.yml
index 3acf69ebe32..538292cd4d8 100644
--- a/dev/prometheus/all/prometheus_targets.yml
+++ b/dev/prometheus/all/prometheus_targets.yml
@@ -76,7 +76,6 @@
 - labels:
     job: telemetry-gateway
   targets:
-    # cody gateway
     - host.docker.internal:6080
 - labels:
     job: msp-example
diff --git a/internal/telemetrygateway/v1/BUILD.bazel b/internal/telemetrygateway/v1/BUILD.bazel
index 5ae6b2f6650..3c558cf79cb 100644
--- a/internal/telemetrygateway/v1/BUILD.bazel
+++ b/internal/telemetrygateway/v1/BUILD.bazel
@@ -36,6 +36,7 @@ go_library(
         "//cmd/frontend/internal/telemetry/resolvers:__pkg__",
         "//cmd/telemetry-gateway/internal/events:__pkg__",
         "//cmd/telemetry-gateway/internal/server:__pkg__",
+        "//cmd/telemetry-gateway/service:__pkg__",
         "//cmd/telemetry-gateway/shared:__pkg__",
         "//cmd/telemetrygateway/server:__pkg__",
         "//cmd/telemetrygateway/shared:__pkg__",
diff --git a/lib/background/background.go b/lib/background/background.go
index 4f8009ae894..00e9f5a7eaa 100644
--- a/lib/background/background.go
+++ b/lib/background/background.go
@@ -104,12 +104,25 @@ func (r CombinedRoutine) Stop() {
 	wg.Wait()
 }
 
-type noopRoutine struct{}
-
-func (r noopRoutine) Start() {}
-func (r noopRoutine) Stop()  {}
-
 // NoopRoutine does nothing for start or stop.
 func NoopRoutine() Routine {
-	return noopRoutine{}
+	return CallbackRoutine{}
+}
+
+// CallbackRoutine calls the StartFunc and StopFunc callbacks to implement a
+// Routine. Each callback may be nil.
+type CallbackRoutine struct {
+	StartFunc func()
+	StopFunc  func()
+}
+
+func (r CallbackRoutine) Start() {
+	if r.StartFunc != nil {
+		r.StartFunc()
+	}
+}
+func (r CallbackRoutine) Stop() {
+	if r.StopFunc != nil {
+		r.StopFunc()
+	}
 }
diff --git a/lib/managedservicesplatform/runtime/service.go b/lib/managedservicesplatform/runtime/service.go
index 1839ee20fb8..a1b56dfd35d 100644
--- a/lib/managedservicesplatform/runtime/service.go
+++ b/lib/managedservicesplatform/runtime/service.go
@@ -69,8 +69,10 @@ func Start[
 	contract := newContract(log.Scoped("msp.contract"), env, service)
 
 	// Enable Sentry error log reporting
+	var sentryEnabled bool
 	if contract.internal.sentryDSN != nil {
 		liblog.Update(func() log.SinksConfig {
+			sentryEnabled = true
 			return log.SinksConfig{
 				Sentry: &log.SentrySink{
 					ClientOptions: sentry.ClientOptions{
@@ -105,6 +107,10 @@ func Start[
 	}
 
 	// Start service routine, and block until it stops.
+	logger.Info("starting service",
+		log.Int("port", contract.Port),
+		log.Bool("msp", contract.MSP),
+		log.Bool("sentry", sentryEnabled))
 	background.Monitor(ctx, routine)
 	logger.Info("service stopped")
 }
diff --git a/sg.config.yaml b/sg.config.yaml
index 9542ef98351..a8e78897822 100644
--- a/sg.config.yaml
+++ b/sg.config.yaml
@@ -132,7 +132,7 @@ env:
   GRPC_INTERNAL_ERROR_LOGGING_LOG_PROTOBUF_MESSAGES_JSON_TRUNCATION_SIZE_BYTES: '1KB'
   GRPC_INTERNAL_ERROR_LOGGING_LOG_PROTOBUF_MESSAGES_HANDLING_MAX_MESSAGE_SIZE_BYTES: '100MB'
 
-  TELEMETRY_GATEWAY_EXPORTER_EXPORT_ADDR: 'http://127.0.0.1:10080'
+  TELEMETRY_GATEWAY_EXPORTER_EXPORT_ADDR: 'http://127.0.0.1:6080'
   SRC_TELEMETRY_EVENTS_EXPORT_ALL: 'true'
 
   # By default, allow temporary edits to external services.
@@ -332,12 +332,10 @@ commands:
       go build -gcflags="$GCFLAGS" -o .bin/telemetry-gateway github.com/sourcegraph/sourcegraph/cmd/telemetry-gateway
     checkBinary: .bin/telemetry-gateway
     env:
-      PORT: '10080'
+      PORT: '6080'
       DIAGNOSTICS_SECRET: sekret
       TELEMETRY_GATEWAY_EVENTS_PUBSUB_ENABLED: false
       SRC_LOG_LEVEL: info
-      # Enables metrics in dev via debugserver
-      SRC_PROF_HTTP: '127.0.0.1:6080'
       GRPC_WEB_UI_ENABLED: true
     watch:
       - lib