diff --git a/client/web/src/notebooks/listPage/NotebooksListPage.tsx b/client/web/src/notebooks/listPage/NotebooksListPage.tsx
index 039c783d337..1cc3d4849a0 100644
--- a/client/web/src/notebooks/listPage/NotebooksListPage.tsx
+++ b/client/web/src/notebooks/listPage/NotebooksListPage.tsx
@@ -390,7 +390,7 @@ const UnauthenticatedNotebooksSection: React.FunctionComponent<UnauthenticatedMy
     )
 }
 
-const NOTEPAD_ENABLED_EVENT = 'SearchNotepadEnabled'
+export const NOTEPAD_ENABLED_EVENT = 'SearchNotepadEnabled'
 const NOTEPAD_DISABLED_EVENT = 'SearchNotepadDisabled'
 
 const ToggleNotepadButton: React.FunctionComponent<TelemetryProps> = ({ telemetryService }) => {
diff --git a/client/web/src/notebooks/notebookPage/NotebookPage.module.scss b/client/web/src/notebooks/notebookPage/NotebookPage.module.scss
index 27699783d49..13b457f505c 100644
--- a/client/web/src/notebooks/notebookPage/NotebookPage.module.scss
+++ b/client/web/src/notebooks/notebookPage/NotebookPage.module.scss
@@ -6,12 +6,6 @@
     display: flex;
 }
 
-.spacer {
-    // Allows scrolling past last blocks in the notebook
-    // for easier editing.
-    height: 80vh;
-}
-
 .auto-save-indicator {
     font-size: 1rem !important;
     width: 1rem !important;
@@ -33,13 +27,61 @@
     flex: 3;
     overflow: hidden auto;
     min-width: #{$viewport-lg};
-
-    .content {
-        max-width: #{$viewport-xl};
-        padding: 0 1rem;
-    }
+    display: flex;
+    flex-direction: column;
 
     @media (--lg-breakpoint-down) {
         min-width: 0;
     }
+
+    .content {
+        max-width: #{$viewport-xl};
+        padding: 0 1rem;
+        // Content should never shrink, but the spacer should take up the
+        // remaining space on the page.
+        flex: none;
+    }
+
+    .spacer {
+        max-width: #{$viewport-xl};
+        // Allows scrolling past last blocks in the notebook
+        // for easier editing. It will also ensure that there is enough space
+        // between the notepad cta and the content
+        margin-top: 10rem;
+        // Spacer should never shrink. This makes sure that
+        // (1) there is always space between the bottom of the notebookpage and the screen and
+        // (2) the notepad CTA doesn't overlap with notebook content.
+        flex: 1 0 auto;
+        display: flex;
+        // Aligns notepad CTA at the bottom of the page
+        align-items: flex-end;
+    }
+}
+
+.notepad-cta {
+    position: relative;
+    bottom: 0;
+    max-width: #{$viewport-md};
+    margin: auto;
+    margin-bottom: 1rem;
+
+    &--close-button {
+        position: absolute;
+        right: 0;
+        top: 0;
+        margin: 0.5rem;
+    }
+
+    &--content {
+        display: flex;
+        align-items: center;
+
+        @media (--xs-breakpoint-down) {
+            flex-direction: column;
+        }
+
+        p:last-child {
+            margin-bottom: 0;
+        }
+    }
 }
diff --git a/client/web/src/notebooks/notebookPage/NotebookPage.tsx b/client/web/src/notebooks/notebookPage/NotebookPage.tsx
index e4c7331976a..6059e786140 100644
--- a/client/web/src/notebooks/notebookPage/NotebookPage.tsx
+++ b/client/web/src/notebooks/notebookPage/NotebookPage.tsx
@@ -3,6 +3,7 @@ import React, { useCallback, useEffect, useMemo, useRef, useState } from 'react'
 import classNames from 'classnames'
 import BookOutlineIcon from 'mdi-react/BookOutlineIcon'
 import CheckCircleIcon from 'mdi-react/CheckCircleIcon'
+import CloseIcon from 'mdi-react/CloseIcon'
 import { RouteComponentProps } from 'react-router'
 import { Observable } from 'rxjs'
 import { catchError, delay, startWith, switchMap } from 'rxjs/operators'
@@ -11,16 +12,30 @@ import { asError, isErrorLike } from '@sourcegraph/common'
 import { StreamingSearchResultsListProps } from '@sourcegraph/search-ui'
 import { ExtensionsControllerProps } from '@sourcegraph/shared/src/extensions/controller'
 import { PlatformContextProps } from '@sourcegraph/shared/src/platform/context'
+import { useTemporarySetting } from '@sourcegraph/shared/src/settings/temporary/useTemporarySetting'
 import { TelemetryProps } from '@sourcegraph/shared/src/telemetry/telemetryService'
 import { ThemeProps } from '@sourcegraph/shared/src/theme'
-import { LoadingSpinner, PageHeader, useEventObservable, useObservable, Alert } from '@sourcegraph/wildcard'
+import {
+    LoadingSpinner,
+    PageHeader,
+    useEventObservable,
+    useObservable,
+    Alert,
+    ProductStatusBadge,
+    Button,
+    Icon,
+} from '@sourcegraph/wildcard'
 
 import { Block } from '..'
 import { AuthenticatedUser } from '../../auth'
+import { MarketingBlock } from '../../components/MarketingBlock'
 import { PageTitle } from '../../components/PageTitle'
 import { Timestamp } from '../../components/time/Timestamp'
 import { NotebookFields, NotebookInput, Scalars } from '../../graphql-operations'
 import { SearchStreamingProps } from '../../search'
+import { NotepadIcon } from '../../search/Notepad'
+import { ThemePreference } from '../../stores/themeState'
+import { useTheme } from '../../theme'
 import {
     fetchNotebook as _fetchNotebook,
     updateNotebook as _updateNotebook,
@@ -28,6 +43,7 @@ import {
     createNotebookStar as _createNotebookStar,
     deleteNotebookStar as _deleteNotebookStar,
 } from '../backend'
+import { NOTEPAD_ENABLED_EVENT } from '../listPage/NotebooksListPage'
 import { copyNotebook as _copyNotebook, CopyNotebookProps } from '../notebook'
 import { blockToGQLInput, convertNotebookTitleToFileName, GQLBlockToGQLInput } from '../serialize'
 
@@ -91,6 +107,8 @@ export const NotebookPage: React.FunctionComponent<NotebookPageProps> = ({
     const [notebookTitle, setNotebookTitle] = useState('')
     const [updateQueue, setUpdateQueue] = useState<Partial<NotebookInput>[]>([])
     const outlineContainerElement = useRef<HTMLDivElement | null>(null)
+    const [notepadCTASeen, setNotepadCTASeen] = useTemporarySetting('search.notepad.ctaSeen')
+    const [notepadEnabled, setNotepadEnabled] = useTemporarySetting('search.notepad.enabled')
 
     const exportedFileName = useMemo(
         () => `${notebookTitle ? convertNotebookTitleToFileName(notebookTitle) : 'notebook'}.snb.md`,
@@ -172,6 +190,15 @@ export const NotebookPage: React.FunctionComponent<NotebookPageProps> = ({
         [notebookTitle, copyNotebook]
     )
 
+    const showNotepadCTA = useMemo(
+        () =>
+            !notepadEnabled &&
+            !notepadCTASeen &&
+            isNotebookLoaded(latestNotebook) &&
+            latestNotebook.blocks.length === 0,
+        [latestNotebook, notepadCTASeen, notepadEnabled]
+    )
+
     return (
         <div className={classNames('w-100', styles.searchNotebookPage)}>
             <PageTitle title={notebookTitle || 'Notebook'} />
@@ -289,11 +316,68 @@ export const NotebookPage: React.FunctionComponent<NotebookPageProps> = ({
                                 extensionsController={extensionsController}
                                 outlineContainerElement={outlineContainerElement.current}
                             />
-                            <div className={styles.spacer} />
                         </>
                     )}
                 </div>
+                <div className={styles.spacer}>
+                    {showNotepadCTA && (
+                        <NotepadCTA
+                            onEnable={() => {
+                                telemetryService.log(NOTEPAD_ENABLED_EVENT)
+                                setNotepadCTASeen(true)
+                                setNotepadEnabled(true)
+                            }}
+                            onClose={() => setNotepadCTASeen(true)}
+                        />
+                    )}
+                </div>
             </div>
         </div>
     )
 }
+
+interface NotepadCTAProps {
+    onEnable: () => void
+    onClose: () => void
+}
+
+const NotepadCTA: React.FunctionComponent<NotepadCTAProps> = ({ onEnable, onClose }) => {
+    const assetsRoot = window.context?.assetsRoot || ''
+    const isLightTheme = useTheme().enhancedThemePreference === ThemePreference.Light
+
+    return (
+        <MarketingBlock wrapperClassName={styles.notepadCta}>
+            <aside className={styles.notepadCtaContent}>
+                <Button
+                    arial-label="Hide"
+                    variant="icon"
+                    onClick={onClose}
+                    size="sm"
+                    className={styles.notepadCtaCloseButton}
+                >
+                    <Icon as={CloseIcon} />
+                </Button>
+                <img
+                    className="flex-shrink-0 mr-3"
+                    src={`${assetsRoot}/img/notepad-illustration-${isLightTheme ? 'light' : 'dark'}.svg`}
+                    alt=""
+                />
+                <div>
+                    <h3 className="d-inline-block">
+                        <NotepadIcon /> Enable notepad
+                    </h3>{' '}
+                    <ProductStatusBadge status="beta" />
+                    <p>
+                        The notepad adds a toolbar to the bottom right of search results and file pages to help you
+                        create notebooks from your code navigation activities.
+                    </p>
+                    <p>
+                        <Button variant="primary" onClick={onEnable} size="sm">
+                            Enable notepad
+                        </Button>
+                    </p>
+                </div>
+            </aside>
+        </MarketingBlock>
+    )
+}